Media is a powerful force in the lives of kids. Music, TV, video games, magazines and other media all have strong influences on how they see the world. Media education encourages students to question, evaluate, understand and appreciate their multimedia culture. Media education encourages students to use multimedia tools creatively to help embody a richer understanding by creating from their own ideas. At Apostrophe Kids, they will gain skills to access media, to analyze it in a critical way, evaluate the effectiveness of the production and to produce their own media.